20 terms in 3.6
The media
Curran & Seaton argue that media owners wield enormous power over public opinion but have minimal accountability or resp
The media
The media
Pluralists argue media is diverse, competing outlets serve different audiences, ownership is dispersed; neo-Marxists arg
The media
The media
Galtung & Ruge and Jewkes identified 'news values' (criteria for deeming events newsworthy): novelty, proximity, impact,
The media
The media
Early media effects theory proposing media messages are injected directly into passive audiences, influencing thoughts a
The media
The media
Blumler & Katz argue audiences actively use media to meet needs: entertainment, information, social connection, identity
The media
The media
Lazarsfeld found media messages don't flow directly to audiences but through 'opinion leaders' (influential community me
The media
The media
Hall argued media texts are 'encoded' with preferred meanings by producers but 'decoded' actively by audiences in variou
The media
The media
Media typically represents women through male gaze (objectified, sexualised) and men as active/powerful; these represent
The media
The media
Hall argued media stereotypes ethnic minorities as dangerous, deviant, or exotic; Van Dijk showed media overrepresents c
The media
The media
Digital divide refers to inequalities in internet/technology access and use. First order: unequal hardware/internet acce
The media
The media
Citizen journalism: non-professionals report news through social media, blogs, YouTube. Participatory culture: audiences
The media
The media
New media collects vast data on users (browsing, purchases, location, preferences); this enables targeted advertising bu
The media
The media
Baudrillard argues postmodern media has replaced reality with 'simulacra' (copies without originals) and 'hyperreality'
The media
The media
Media selection and portrayal of social groups (gender, ethnicity, class, age) in news, entertainment, and advertising;
The media
The media
Criteria journalists use to select stories (newsworthiness): conflict, drama, impact, celebrity, negativity, proximity,
The media
The media
Concentration of media ownership in few large corporations (Murdoch, Comcast, Disney) creates concerns about editorial c
The media
The media
Global media corporations spread Western (especially American) culture and perspectives worldwide; raises concerns about
The media
The media
Early media effects theory suggesting media messages are directly injected into audiences' minds, making passive audienc
The media
The media
Theory that audiences actively use media to gratify needs: social contact (feeling part of community), entertainment, in
The media
The media
Postmodern perspective argues media creates simulated reality (hyperreality) through images and signs; traditional notio
The media