Uses and gratifications theory
Blumler & Katz argue audiences actively use media to meet needs: entertainment, information, social connection, identity. People select media serving their gratifications.
Real World
Teenagers binge-watching Netflix's 'Stranger Things' use it for escapism and entertainment, while simultaneously discussing plot theories on Reddit to satisfy their need for social connection and identity.
Exam Focus
For 'explain' questions, name Blumler and Katz and link each gratification type to a specific audience need for full marks.
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