Globalisation and media
Global media corporations spread Western (especially American) culture and perspectives worldwide; raises concerns about cultural imperialism and loss of local cultures.
Real World
Netflix's global expansion into over 190 countries, with US-produced English-language content dominating viewing figures in countries like India and Brazil, is cited by theorists like Schiller as evidence of continued American cultural imperialism through digital media.
Exam Focus
Counter cultural imperialism arguments with 'glocalisaton' evidence — local adaptations like Netflix India originals show audiences are not passive recipients.
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