Pluralist vs neo-Marxist views of media
Pluralists argue media is diverse, competing outlets serve different audiences, ownership is dispersed; neo-Marxists argue media is concentrated, serves capitalist interests, marginalises alternative views.
Real World
In the 2017 UK General Election, every major print newspaper except the Daily Mirror backed the Conservatives — challenging the pluralist claim of diverse competing viewpoints and supporting neo-Marxist arguments about concentrated media ownership.
Exam Focus
Structure 'discuss' answers by presenting the pluralist case fully before systematically challenging each point with neo-Marxist evidence.
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