10 terms in T1
Social influence
Conformity means changing your behaviour or beliefs to match a group. Psychologists identify three types: compliance, id
Social influence
Social influence
Two processes drive conformity. Informational social influence (ISI) happens when you copy others because you think they
Social influence
Social influence
Asch found that how much people conform depends on three key factors. These are the size of the group, whether everyone
Social influence
Social influence
People often behave according to the role they are given, even when that role is artificial. Zimbardo's Stanford Prison
Social influence
Social influence
Milgram proposed two reasons why people obey authority figures. People hand over personal responsibility to the authorit
Social influence
Social influence
Certain features of a situation — how close you are to the victim, where you are, and whether authority figures wear uni
Social influence
Social influence
Some people obey authority more readily because of their personality type. Adorno called this the Authoritarian Personal
Social influence
Social influence
Sometimes people refuse to conform or obey, even under strong pressure. Two key reasons are having an ally who agrees wi
Social influence
Social influence
Minority influence happens when a small group persuades a larger majority to change their views. Three key conditions ma
Social influence
Social influence
Social change happens when whole societies shift their attitudes or behaviours. Processes like minority influence and co
Social influence