Minority influence including reference to consistency, commitment and flexibility
Minority influence happens when a small group persuades a larger majority to change their views. Three key conditions make this work: consistency, commitment, and flexibility.
Real World
In the 1970s, a small group of environmental activists consistently and publicly opposed nuclear power in the UK; over decades their committed stance shifted mainstream political opinion toward renewable energy.
Exam Focus
For 'explain' questions, name all three conditions (consistency, commitment, flexibility) and link each to conversion theory for full marks.
Evaluation Scaffold
A four-step framework for high-quality evaluation. Use this for 'assess', 'evaluate', and 'to what extent' questions.
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