The role of social influence processes in social change
Social change happens when whole societies shift their attitudes or behaviours. Processes like minority influence and conformity drive those shifts by gradually moving people from one position to another.
Real World
The suffragette movement began as a minority campaigning for women's votes; their consistent, public activism gradually shifted societal norms until women's suffrage became law in 1918.
Exam Focus
Link each step in the social change sequence to a named social influence process — examiners reward explicit psychological terminology over general description.
Evaluation Scaffold
A four-step framework for high-quality evaluation. Use this for 'assess', 'evaluate', and 'to what extent' questions.
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