Content analysis
Quantitative or qualitative method systematically analysing content (media, documents, texts) for themes, representation, messages.
Real World
Glasgow University Media Group's 1970s 'Bad News' studies used content analysis of TV news broadcasts to demonstrate that industrial disputes were systematically framed from management's perspective, providing empirical evidence of media bias rather than relying on audience perceptions.
Exam Focus
Clarify whether the content analysis in a question is quantitative (counting) or qualitative (interpreting meaning) — the distinction affects which methodological strengths you credit.
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