Structured interviews
Quantitative method using pre-written, standardised questions in a set order, enabling data to be compared across respondents and analysed numerically.
Real World
Market research companies like YouGov use structured interviews with standardised scripts to survey public opinion on political parties, ensuring results from different interviewers can be directly compared.
Exam Focus
Always link reliability to replication — structured interviews are reliable because the same questions produce comparable, repeatable data across respondents.
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