Stark and Bainbridge's Religious Economy
Rodney Stark and William Bainbridge developed supply-side religious economy theory, arguing that secularisation reflects decreased religious supply (poor-quality, accommodating churches) rather than demand's decline. The 'sect cycle' describes how sects generate new churches renewing religious vitality.
Real World
The rapid growth of evangelical megachurches in the United States — such as Joel Osteen's Lakewood Church with 45,000 weekly attendees — supports Stark and Bainbridge's claim that high-demand, energetic 'religious firms' outcompete accommodating mainstream denominations.
Exam Focus
Contrast Stark and Bainbridge directly with Bruce's traditional secularisation thesis to demonstrate evaluative range and earn higher AO2 marks.
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