The Impact of the Media on Elections
How newspapers, television, social media, and online platforms influence election campaigns, voter perceptions, and political outcomes.
Real World
The Sun's 1992 front page — 'It's The Sun Wot Won It' — claimed credit for John Major's surprise victory after the paper spent the campaign attacking Neil Kinnock, illustrating direct press influence on electoral outcomes.
Exam Focus
Distinguish between agenda-setting, framing, and direct persuasion — examiners reward precise use of these three distinct mechanisms.
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