The presidential election of 1960 and reasons for Kennedy's victory; the policies and personalities of the Kennedy administration; the ideas behind the 'New Frontier'
In 1960, John F. Kennedy narrowly defeated Richard Nixon to become president. He promised a bold programme of reform called the 'New Frontier,' though Congress blocked much of it.
Real World
The first televised presidential debate on 29 September 1960 is now studied in media courses worldwide: radio listeners thought Nixon won on substance, but the 70 million TV viewers favoured the composed, tanned Kennedy — demonstrating how image reshaped modern politics.
Exam Focus
For 'explain why Kennedy won,' give at least two linked factors — TV debates alone will not secure full marks.
Essay Framework
Use PEEL to structure every paragraph. Tap each step for guidance and an example.
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