Johnson as President: personality and policies; his pursuit of the 'Great Society'; the impact of the Kennedy legacy; economic developments
Lyndon Johnson became president in 1963 and launched a huge programme of reforms called the Great Society. He aimed to reduce poverty and inequality across America.
Real World
The Civil Rights Act of 1964 and the Voting Rights Act of 1965 — both core Great Society measures — passed partly because Johnson personally lobbied senators one-by-one, using his legendary political pressure to overcome the Southern Democratic bloc that had blocked reform for decades.
Exam Focus
Credit Johnson's own political skill separately from Kennedy's legacy — conflating them suggests you cannot distinguish between causes.
Essay Framework
Use PEEL to structure every paragraph. Tap each step for guidance and an example.
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