Abstract noun
A noun referring to concepts, emotions, qualities, or ideas that cannot be perceived through the senses. Abstract nouns denote intangible things.
Real World
Nike's 'Just Do It' campaign relies on abstract nouns like 'determination', 'greatness', and 'victory' to sell an emotional aspiration rather than simply describing the physical trainers themselves.
Exam Focus
When analysing abstract nouns, always state how they create emotional or ideological meaning rather than concrete imagery.
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