Multimodal communication
Communication that combines multiple modes of meaning-making: written text, images, sound, video, gesture, and layout. Most contemporary communication is multimodal.
Real World
A Nike Instagram post combines a high-contrast photograph, a two-word slogan, brand logo placement, and a link in bio — each mode working together to construct brand identity without relying on text alone.
Exam Focus
When analysing multimodal texts, always address how non-linguistic modes (image, layout, colour) contribute meaning alongside written language.
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