Typography
The design and style of printed or displayed text, including font choice, size, weight, and colour. Typography affects readability and aesthetic appeal of written texts.
Real World
Apple's marketing consistently uses San Francisco, a clean sans-serif typeface, with generous white space and minimal text, reinforcing brand values of simplicity and modernity — a stark contrast to the ornate serif fonts used by luxury brands like Tiffany & Co.
Exam Focus
Name the specific typographic feature (bold, italics, capitalisation) and explain its effect on the reader.
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