Visual cohesion
The use of visual elements and design features to create unity and connect different parts of a text. Visual cohesion helps texts feel integrated and supports meaning-making.
Real World
Apple's marketing uses the same minimalist white backgrounds, San Francisco typeface, and rounded product photography across its website, packaging, and adverts, creating instant brand recognition worldwide.
Exam Focus
Identify recurring visual patterns across a text and explain how consistency creates a unified reading experience.
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