Mode
The medium or channel of communication (spoken or written). Mode affects linguistic choices including vocabulary, grammar, and organisation.
Real World
A WhatsApp message from a friend ('omg did u see that?? 😭') mimics spoken spontaneity despite being written — demonstrating how digital mode blurs traditional spoken/written boundaries.
Exam Focus
For digital texts, always address mode hybridity — show the examiner you recognise features of both spoken and written mode coexisting.
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