Synonymy
The relationship between words that have very similar or identical meanings. Synonyms are words that can often be substituted for one another, though rarely with completely identical effect.
Real World
When Apple rebranded its "cheap" iPhone as the "affordable" iPhone SE, the synonym swap removed negative connotations while keeping the core meaning — showing how synonym choice shapes consumer perception.
Exam Focus
Always explain why the writer chose that specific synonym over alternatives — link the connotation to purpose and audience.
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