Connotation
The emotional, cultural, or associative meanings of a word beyond its literal definition. Connotations can be positive, negative, or neutral and vary by culture and context.
Real World
When Dove's 'Real Beauty' campaign used the word 'real' to describe women's bodies, it carried connotations of authenticity and honesty, implicitly suggesting that competitors' imagery was fake or deceptive — without ever stating that directly.
Exam Focus
Specify whether connotations are positive, negative, or neutral, and explain how context or audience shapes that evaluation.
How well did you know this?