Purpose
The communicative intent or goal of a piece of writing: to inform, persuade, entertain, instruct, or other communicative aims.
Real World
Charity Water uses its website to blend informative statistics with emotive narrative — the dual purpose of informing and persuading requires careful management of tone and evidence selection.
Exam Focus
Identify your primary purpose and subordinate secondary ones; examiners penalise writing that loses focus by pursuing too many aims equally.
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