Coding
The process of categorising language data into codes or categories for systematic analysis. Coding allows pattern identification and comparison.
Real World
A researcher studying online language in Reddit forums might inductively code posts as 'identity assertion', 'group policing', or 'humour' — categories that emerge from reading the data rather than being set in advance.
Exam Focus
Distinguish inductive from deductive coding in your answer and explain which suits your data — examiners reward methodological awareness.
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