Multimodal analysis
The analysis of texts combining multiple communicative modes (visual, verbal, aural, gestural, spatial), examining how different semiotic systems interact to create meaning.
Real World
A Nike advertisement combines slow-motion footage, inspirational music, minimal text, and athlete imagery — no single mode alone creates the motivational meaning; the modes work together, and removing any one changes the overall message.
Exam Focus
Analyse how modes interact — whether they reinforce, contradict, or complement each other — rather than describing each mode in isolation.
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