Gradual Commitment / Foot-in-the-Door
Gradual commitment
Real World
Charity fundraisers on the high street first ask you to sign a petition (small request), then follow up by asking for a monthly donation — once you have agreed to the first step, refusing the second feels inconsistent.
Exam Focus
Explain how Milgram's 15V increments made each step seem trivially different from the last — this is the mechanism.
How well did you know this?