Cultural Impacts of Globalisation
Cultural globalisation involves the worldwide spread and blending of cultural products, ideas, values, and practices. It creates both cultural homogenization (standardization toward Western norms) and cultural hybridization (mixing of cultures creating new forms).
Real World
South Korea's K-pop industry — led by acts like BTS — demonstrates cultural flows moving from non-Western origins, challenging the assumption that globalisation only spreads American culture.
Exam Focus
Counter the cultural homogenisation argument with a specific hybridisation example to show evaluative thinking and secure higher-level marks.
How well did you know this?