Inferior Goods
Inferior goods have negative income elasticity - as incomes rise, demand falls. These are typically lower-quality or basic goods consumers abandon when they become wealthier.
Real World
During the 2008–09 recession, sales of value-range supermarket products at Tesco and Asda surged as households on tighter budgets traded down from premium brands.
Exam Focus
Never describe inferior goods as 'bad quality' — define them by their negative income elasticity and give a specific example to secure application marks.
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