Subsidies
Subsidies are government payments to producers or consumers, reducing the effective price of goods and services. Producer subsidies lower costs and increase supply; consumer subsidies lower prices faced by buyers. Subsidies encourage production or consumption of socially beneficial goods.
Real World
The UK government's Renewable Heat Incentive subsidises homeowners who install heat pumps, lowering the effective cost by up to £7,500 to encourage the switch from gas boilers.
Exam Focus
Always show the subsidy as a downward shift in the supply curve and label the welfare gain versus the government cost.
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