Organic growth
Organic growth is the expansion of a business through internal development, including increasing sales of existing products, developing new products, opening new stores or factories, and entering new markets. It relies on reinvesting retained profits and using the firm's own resources rather than external acquisition.
Real World
Greggs opened over 150 new UK stores in 2023 funded by retained profits, gradually expanding its reach without acquiring any rival bakery chain.
Exam Focus
For 'evaluate' questions, contrast organic growth's lower risk and cultural consistency against its slower pace compared to acquisition.
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