Ethical Sourcing (Product)
Ensuring products are produced ethically: fair wages, safe conditions, environmental protection, no exploitation.
Real World
Cadbury's partnership with Fairtrade ensures cocoa farmers in Ghana receive fair wages; this is prominently featured on packaging to attract ethically conscious consumers.
Exam Focus
For 'assess' questions, weigh the cost increase against long-term reputational and loyalty benefits using both sides.
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