Social Media (Marketing)
Using social platforms (Facebook, Instagram, Twitter, TikTok) for promotion, customer engagement, brand building.
Real World
Gymshark grew from a bedroom business to a £1 billion brand almost entirely through Instagram influencer marketing, partnering with fitness influencers to reach its target demographic.
Exam Focus
Evaluate limitations (negative viral content, data privacy) alongside benefits; one-sided answers are capped at Level 2.
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