Focus Group
Small group (8-12) of target customers/employees discussing topics under moderation.
Real World
Before launching the New Coke formula in 1985, Coca-Cola used focus groups extensively — but the results failed to predict the public backlash, showing the limits of this method.
Exam Focus
Contrast focus groups with surveys: emphasise depth vs. representativeness when 'assess' or 'justify' is the command word.
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