Extension Strategies
Methods to extend product life cycle in maturity/decline stages. **Product extension:** modify product (new features, fl...
Real World
Kellogg's extended the life of its Corn Flakes brand by launching Crunchy Nut and Special K variants, attracting new customer segments without abandoning the core product.
Exam Focus
Name a specific strategy and link it to a stage of the product life cycle — vague answers about 'more marketing' lose marks.
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