Demographics (as Demand Factor)
Population characteristics (age, gender, income, education, family size) affecting demand.
Real World
The UK's ageing population has driven a sustained increase in demand for care homes and mobility products — companies like Saga have built entire business models around the growing 50+ demographic.
Exam Focus
Name a specific demographic change and link it directly to demand direction for higher-mark 'analyse' or 'evaluate' answers.
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