Integrity (Leadership)
Quality of being honest, principled, consistent in values and actions.
Real World
Patagonia's CEO Yvon Chouinard publicly donated the entire company to a climate trust in 2022, a decision widely cited as proof of integrity over profit.
Exam Focus
When 'evaluate' asks about leadership qualities, always link integrity to measurable business outcomes like staff retention or brand trust.
How well did you know this?