Product Life Cycle
Stages product goes through: **Introduction** (new, few competitors, high price, low sales), **Growth** (increasing sale...
Real World
The Nintendo Wii launched in 2006 (introduction), rapidly grew in sales, reached maturity by 2009, then declined as the Wii U replaced it — a textbook product life cycle.
Exam Focus
Always link each stage to a specific marketing mix decision; 'analyse' questions expect cause-and-effect chains, not just stage names.
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