Boston Matrix
A tool for managing your product portfolio — which products to invest in, maintain, or drop.
Real World
In the early 2010s, BlackBerry's smartphone became a Dog — low market growth and falling share — while Samsung's Galaxy range was a Star, attracting heavy investment.
Exam Focus
Name the quadrant, justify using both axes (growth AND share), then recommend a strategy — all three steps are needed for full marks.
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