Niche Marketing
Marketing strategy targeting small, specific segments with specialized needs.
Real World
Lush Cosmetics targets ethically-conscious consumers who want handmade, cruelty-free beauty products, enabling it to charge significantly more than mass-market brands like Nivea.
Exam Focus
Always contrast niche with mass marketing in 'compare' questions — highlight premium pricing and loyalty as key advantages alongside the risk of limited market size.
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