Business Culture Transfer
The process by which an MNC spreads its management practices, values, and working culture from its home country to its i...
Real World
When Google expanded into China, it initially transferred its culture of open information access, creating direct conflict with government censorship requirements — ultimately leading Google to withdraw its search engine from the Chinese market in 2010.
Exam Focus
Distinguish between transferring positive practices (health and safety standards) and imposing culture; exam questions often reward this nuance with higher marks.
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