Translation Issue
Problems arising when marketing materials, product names, slogans, or instructions are translated into another language ...
Real World
Chevrolet marketed the Nova in Spanish-speaking countries without realising 'No va' means 'doesn't go' in Spanish, undermining consumer confidence in the product.
Exam Focus
Use translation issues as evidence of cultural barriers in 'assess the challenges of entering international markets' questions — it's a high-scoring specific example.
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