Global Niche Market
A small but globally distributed segment of consumers with very specific needs that can be served profitably across mult...
Real World
LEGO Technic targets adult enthusiasts globally; too small a group in any single country to sustain a business, but aggregated worldwide the niche is highly profitable.
Exam Focus
Link global niche markets explicitly to e-commerce enabling small firms to reach dispersed customers — examiners reward this connection.
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