Polycentric Approach
A global marketing strategy that adapts products, pricing, promotion, and distribution significantly to each local marke...
Real World
McDonald's keeps its core burger menu globally but serves the McAloo Tikki in India and a Teriyaki Burger in Japan to match local tastes and dietary norms.
Exam Focus
Always weigh the trade-off: higher local fit versus lost economies of scale — 'evaluate' questions need both sides.
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