Market Growth
Expansion of total market size measured by sales value or units sold.
Formula
Market Growth (%) = ((New Market Size − Original Market Size) ÷ Original Market Size) × 100
Real World
The UK plant-based food market grew from £582m in 2017 to over £1bn by 2022, driven by changing consumer attitudes toward health and sustainability — benefiting brands like Oatly and Beyond Meat.
Exam Focus
Always show your working when calculating market growth percentage, and state units clearly — method marks are available even if the final answer is wrong.
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