Bias (in Research)
Systematic errors that distort research results, causing them to deviate from the true picture.
Real World
In 2010, BP's internal surveys reportedly underestimated public anger over the Gulf of Mexico oil spill because questions were framed to minimise negative responses — a classic example of question bias distorting market research.
Exam Focus
If asked to evaluate research findings, always identify a potential source of bias and explain how it could have distorted the results — this earns analysis marks.
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