Identifying Customer Needs and Wants
Market research process to discover what customers require (needs - essential products) and desire (wants - preferred pr...
Real World
When Dyson developed its bagless vacuum cleaner, it identified that customers needed reliable suction (a need) but also wanted a product that looked modern and didn't require buying replacement bags (a want).
Exam Focus
Distinguish 'needs' from 'wants' explicitly in answers — examiners award marks for correctly applying this distinction to a given context.
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