Demographics
Statistical characteristics of human populations including age, gender, income, education, occupation, family size, ethn...
Real World
When Netflix launched in the UK, it used demographic data showing that 18–34 year olds with disposable income were heavy TV streamers — allowing it to target advertising and price its subscription tiers accordingly.
Exam Focus
In segmentation questions, name a specific demographic variable and explicitly state how a business would use it — vague references to 'age groups' will not score well.
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