Dynamic Market
A market that is constantly changing due to innovation, new competitors, changing consumer preferences, or technological...
Real World
The smartphone market shifted dramatically when Apple launched the iPhone in 2007, forcing Nokia — then the world's largest phone maker — to completely overhaul its product range or lose market share.
Exam Focus
When asked to 'analyse' a dynamic market, always link change to a specific driver (e.g. technology) and a business consequence.
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