Unique Selling Point (USP)
Distinctive feature(s) or benefit(s) of a product/service that differentiates it from competitors and appeals to target ...
Real World
Apple's USP for the iPhone was its touchscreen interface combined with the App Store ecosystem — no rival smartphone offered both in 2007, allowing Apple to charge a significant premium over competitors.
Exam Focus
When asked to 'explain' a USP, always link it to competitive advantage or pricing power for full marks.
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