B2C Marketing
Business-to-Consumer marketing — promoting products or services directly to individual end consumers.
Real World
Coca-Cola's 'Share a Coke' campaign replaced its logo with popular names, using emotional personalisation to drive impulse purchases among individual consumers in 80+ countries.
Exam Focus
When evaluating B2C strategy, reference market segmentation and the role of branding — both are frequently rewarded in mark schemes.
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