Predatory Pricing
Pricing strategy setting prices very low — often below cost — with the deliberate intent of driving competitors out of t...
Real World
Amazon has been accused of selling private-label products below cost to undercut third-party sellers on its own platform, drawing regulatory scrutiny from the EU in 2023.
Exam Focus
Note that predatory pricing is illegal under UK competition law — this earns a mark that many students miss.
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