Strategic Planning
Process of developing long-term strategy.
Real World
Before launching the iPhone in 2007, Apple's strategic planning involved analysing the mobile market with SWOT and PESTLE, setting objectives around disrupting Nokia, and allocating R&D resources years in advance.
Exam Focus
Link named planning tools (SWOT, Ansoff) directly to the stage they support — vague references to 'tools' do not score analysis marks.
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